In the January-February “Leaders’ Edge,” we mentioned that some AIM Australian Members were having great success with an ad they published featuring a testimony on the use of AIM Herbal Fiberblend®.
The success of their ad has been remarkable enough that we thought we would share the possibilities of what simple advertising can do. We encourage Members to think outside-of-the-box and be inspired to try advertising in your area so that you might achieve similar success. Melinda Lewis, AIM Australia’s general manager: “We’ve had considerable success through Member advertising here,” reports Melinda. “The Members pay for the advertisements themselves and I really believe part of the success has been the offer of a CD and booklet in the advertisements. These ads are featured on the front page of the mail order catalogue (which 
is a twice yearly insert to Queensland Country Life).” Queensland Country Life is a rural newspaper with a circulation of approximately 35,661.
According to Melinda, a downline Director paid for the advertisement in Queensland Country Life, at a cost of around $350. By the end of October 2006 this small advertisement had already generated 214 new Members. Another Director, who formerly owned a training business and has great people skills, followed up by phoning those 214 people and, consequently, they began placing second orders.
Another small advertisement was placed in a local newspaper on the Gold Coast, which generated 55 new Members in October. Again, says Melinda, the advertisement made an offer of a CD and a booklet. The key to advertising, she believes, is to make an offer.
And the news just keeps getting better. These AIM Australia Directors signed up a total of 155 new Members in November. These new Members generated a total of 11,727 BVP, resulting in $mart $tart Bonuses totaling $2,345 US. Plus, regular commissions paid to them at the Director title for these new Members in November was $2,111 US. They also earned the maximum shares amount in the Director’s Growth Bonus Pool, greatly increasing their earnings.
What started as a minimal investment in advertising has produced great returns! Some of the new sign-ups are already signing up new Members. Thus, the growth continues. As of mid-December 2006, these Directors had a total of 524 Members in their combined downline. This is substantial growth and earnings for someone who started with AIM in February 2006. Remember, all these good results have come about in less than a year. Isn’t it AIMazing what a little advertising can do? What is stopping you?
When advertising, these are some important guidelines to consider:
■ All advertising must clearly indicate that you are an Independent Distributor of AIM International, Inc.
■ All advertising must list your name and your phone number as the contact information – not AIM’s. AIM’s contact
information must not appear in your ad.
■ Follow the advertising guidelines of your country and AIM’s Internet and Advertising Guidelines. The information can be
found on AIM’s corporate website, www.barleylife.com. Go to Member Resources, Member Forms.
■ A disclaimer at the end of your ad is strongly recommended: All information provided is for educational purposes only and
is not to be regarded as medical advice. Consult a healthcare professional for specific advice about your
situation.Advertising, as our example from Australia shows, should not be considered an expense. It is an investment in
your business.
There is no guarantee it will work but there is a guarantee that if you don’t give it a try, you have no chance of realizing the success seen by your fellow Members in Australia.
All information provided is for educational purposes only and is not to be regarded as medical advice. Consult a healthcare professional for specific advice about your situation.