Star Sapphire Directors Joanne and WayneJackson joined AIM in 1987, and over the years, they have worked at building their AIM business, actively holding meetings and participating in trade shows.

The Jacksons live northwest of Toronto in the town of Hillsburgh, where the surroundin gcountryside is dotted by farmland. On April 30, 2011, in the nearby town of Erin, the Jacksons tended their booth at the Home & Lifestyle Show.

Having decided to get back to the basics, Joanne and Wayne showcased only AIMBarleyLife® to introduce attendees to AIM’s foundational product. The show was a huge success for them, and Joanne wrote an article about it that will be published in the next issue of Health Headlines. Extracted from that article are the following five tips for your own success:

1) Advertise that you will have a booth at the trade show, farmer’s market, or other venue, and place an ad in publications that are promoting the event. Contact your local paper to see if they would like to do an article about your BarleyLife business.

2) Keep your booth simple by using canisters of BarleyLife along with posters and datasheets. Display sales items, such as Nutrition That Worksinsulated grocerybags, Healthy Cell Concept DVDs, and hand blenders. Play an AIM DVD or make up a slide show with pictures of BarleyLife, barley grass, etc. for people to watch. Hand out BarleyLife Sample Packs and datasheets along with your business cards.

3) Advertise a “special price” for event purchases only. Make BarleyLife gift bags—for example, a canister of BarleyLife, a datasheet, and a measuring spoon. Staple your business card to the outside of the bag.

4) Ask if it would be all right to contact people who purchase BarleyLife in “a week or two” so that they expect and welcome your follow-up call—keep them short and sweet!

5) When speaking to people about BarleyLife, explain alkalinity and how important it is for good health. Most people are unaware that disease will thrive in an acidic environment but will not survive in an alkaline one. This really helps to get the point across as to why BarleyLife is important for optimal health.

Joanne and Wayne know that there are many people out there that need their help and the help of the AIM products. BarleyLife and the other AIM products shouldn’t be a secret. And by keeping it simple with BarleyLife, you’ll be surprised at your own success!