5 Reasons Why Peak Endurance is Better Than Regular Sports Drinks

Recently on the Red Rush Blog, I wrote about the UC Berkeley report on sports and energy drinks titled “Hiding Under a Health Halo.” The report didn’t have much good to say about the popular electrolyte-having thirst quenchers, except that they may possess some benefits for adult athletes, but were usually consumed by and marketed to sedentary youngsters. The report also said that water was a superior form of hydration, which is pretty damaging considering that these drinks tout themselves on their ability to quench thirst more effectively then anything.

Peak Endurance is more closely related to traditional sports drinks than Red Rush, but it is leaps and bounds healthier than the store-bought brands. In that, Peak Endurance is healthy.

1. Peak Endurance has fewer calories and less sugar:

From the Report:

Although the amount of sugar in sports drinks is lower per volume than in soda, they still contribute a significant amount of sugar, ranging from 35 to 52 grams per bottle. The sugar content in sports drinks can be a significant source of calories in children’s diets and can therefore contribute to excess weight gain.

Peak Endurance has one gram of sugar and contains only 30 calories per serving.

 2. Peak Endurance has no artificial sweetners or ingredients. 

Low-calorie sports drinks often use sucralose and acesulfame in place of sugar. Both have been linked to alteration of hunger-signaling pathways, making the drinkers hungrier after ingestion. High fructose corn syrup has been linked to endothelium damage and is therefore bad for nitric oxide production, a molecule useful for sports performance.

 3. Peak Endurance Isn’t Marketed to Kids and Doesn’t Contribute to Childhood Obesity

Sports drinks have been roundly criticized for marketing to children and their possible contribution to childhood obesity.

Peak Endurance isn’t marketed to kids. We don’t recommend that children under 8 drink Peak Endurance at all. (They don’t need ATP. They got it already.)  On our label we suggest that children between the ages of eight and sixteen consume smaller servings. Also, Peak has fewer calories than store-bought sports drinks, less than even a cup of broccoli.

 4. Other sports drinks don’t have ATP or enough B vitamins.

ATP is the energy currency of the body. Like Red Rush, Peak Endurance provides natural energy without a crash or sugar buzz.

B-vitamins provide a boost to the metabolism as well as positively impacting athletic performance.

5. Reduced Sodium

Peak Endurance uses a reasonable amount of sodium to replace what is lost during sweating. Traditional sports drinks contain way too much sodium.

From the Report:

The sodium and potassium in sports drinks are designed to replenish losses that may occur during sweating. However, youth engaged in physical activity do not need the extra electrolytes contained in sports drinks since electrolytes are adequately provided by a well‐balanced diet (Schneider). Further, most youth do not engage in activity for prolonged periods in extreme heat conditions, the only situation that may indicate the need for extra electrolytes during activity (Unnitham & Goulopoulou, 2004). Excessive amounts of sodium, in particular, are typically ingested by both adults and children consuming the average American diet. The average sodium intake of children exceeds established upper limits that are based on concerns about the adverse effect that high sodium intake has on blood pressure, which is an independent risk factor for cardiovascular and renal disease

Sara Fadziewicz: Red Rush Bodybuilder, Runner and More


RR: When did you get into athletic competitions? And why? 

SF: I started training for my first WBFF competition in February 2014. I’ve always loved working out and wanted to compete but finally decided to commit when a friend of mine told me she wanted to compete as well. We started the process together and at first it was so hard giving up all my favorite foods. After a few weeks however it became a lifestyle and I fell in love with the whole process.

RR: You compete in a host of different of different sports: Bodybuilding, Spartan Races, half-marathons, etc. Which sport if any is your favorite to compete in? And would you call your favorite your specialty?

SF: My favorite “sport” I’m currently active with would for sure be the fitness competitions. As much as I love that feeling of crossing the finish line at a race, being on stage is a whole different type of feeling. My favorite specialty I suppose would be completing half marathons.  Its a race against your best time as well as racing along with other people. The feeling when you cross the finish line is overwhelming, and even though I’m not usually a crier lol, I have been known to shed tears of accomplishment at the end of a half.

RR: How do you train for all these different types of competition? Does racing combo well with bodybuilding?

SF: The two worlds do somewhat collide; training for bodybuilding is very different from training for a race. Right now I’m looking to gain muscle for my next competition and I’ve been doing less cardio to achieve that. I do continue to compete in road races and Spartans because I love that also. I’m very excited to be completing the trifecta this year for Spartan Race. September 20th I’ll be finishing my last Spartan race for the last piece of my medal. :)

4. Because you compete in a lot of different things, have you ever ended up competing in an event that you felt was just way outside of your wheelhouse?

SF: Last October I competed in my first CrossFit competition. As much as I loved doing CrossFit everyday at the gym, the competitions are so different. It was a partner competition, both me and my good friend competed with our entire hearts and put all we had into it. I’m still not sure what we placed; we competed against so many stronger teams. I was proud of us for doing the competition to begin with, and sticking the entire day out even though we weren’t winning any awards.


RR: What are your two greatest athletic achievements?

SF: So far in my fitness career my greatest achievements would be, (1) finishing my first half marathon without having to stop and walk and also making it in my 2 hour goal time. (2) Finishing 3rd in the INBF Bikini competition on my birthday in June.

RR: You recently just completed a Super Spartan. How did that go? What’s your favorite and least favorite obstacle and why?

SF: On Sunday I did the Spartan race with 7 other friends. Not everyone is into fitness as much as I am, however we stuck together as a team and made sure everyone got through all the obstacles with the support of their friends. Having someone cheer you on makes such a difference, you won’t give up as easily when you have someone cheering you on. I really love inspiring and motivating friends, family and my Instagram followers. My favorite obstacle would for sure be rope climbing! I actually get excited when I see that obstacle next!!! My least favorite for this race would have to be the rock bucket. It was horrible lol. You had to fill one of those 5 gallon buckets with rocks and carry it up and back down a trail. You could not put it on your shoulder or head. It doesn’t sound difficult but it was really hard on your back as you walked up the steep hill. I kept having to stop because my legs were shaking so badly!

The Fit Cupcake

RR: What are your plans for the future?

I’m competing in RI on November 8th (WBFF) and hopefully will win my pro card! In 2015, I want to get certified to be a personal trainer, I love everything about fitness and would love to make it my job to help people get fit also. I have also been throwing around the idea to get a group of people from my Instagram together to do Spartan races  in 2015 together. There are so many people out there that want to try it but are scared, or don’t have someone to do the race with. I would like to get together with Spartan and start a team of all fitness levels to do the race together.


RR: How does Red Rush help you?

SF: I have very long days while training for my next competition. I get up at 4:15 and I am usually at the gym by 4:45 am every morning only to come home from work, eat, and head right back to the gym. I drink Red Rush around 4pm to help get me through my second workout. I love the fact that it’s all natural with no caffeine or stimulants. Thank you for making an amazing product!

Red Rush Makes a Splash with Local Athletes

With the optimum 500 mg of vegetable nitrate, Red Rush promotes healthy nitric oxide production in the body. Nitric oxide acts as a signaling agent, causing blood vessels to
widen. This process improves blood flow and increases oxygen efficiency. For athletes, that can mean a 12 –16 percent boost in stamina and endurance. For non-athletes, Red Rush may have the potential to lower blood pressure and improve circulation. It’s a great-tasting beet juice that can be used nutritionally and/or athletically. Here’s what some of the local athletes are saying, including the AIM-Sponsored Boise CrossFit team who went to the 2014 CrossFit Games in Carson City, California.

5 AIM Supplements for CrossFit

Now that the Membership agreement has changed, it’s completely cool to supply your local CrossFit gyms with our awesome supplements. Resident CrossFitter Nic Wright sent me an article called “Five Supplements Even CrossFitters Should Love.”  And sure enough, we had most of the products on the list.

A lot of folks in the CrossFit community don’t like to use synthetic workout supplements. That’s why the AIM Companies product line fits so well into the CrossFit philosophy.

1. COQ10 in the form of CellSparc 360

COQ10 has been linked to increased endothelial function which is great if you’re also supplementing with beet juice. Also, regular COQ 10 supplementation boosts performance by 2.5% over time.

2. Magnesium in the form of Mag-Nificence

Magnesium is ridiculously helpful for sore muscles, especially when taken topically. You can target the sore muscles directly with topical magnesium. It’s a great way to relieve pain. Magnesium has also been shown to increase testosterone in athletes.

3. Vitamin D in the form of Veggie D and CalciAIM

Most people are deficient in vitamin D and when I say most people, I mean a billion people worldwide.

From the smarties at Harvard:

If you live north of the line connecting San Francisco to Philadelphia and Athens to Beijing, odds are that you don’t get enough vitamin D. The same holds true if you don’t get outside for at least a 15-minute daily walk in the sun. African-Americans and others with dark skin, as well as older individuals, tend to have much lower levels of vitamin D, as do people who are overweight or obese.

Worldwide, an estimated 1 billion people have inadequate levels of vitamin D in their blood, and deficiencies can be found in all ethnicities and age groups. (1-3)  Indeed, in industrialized countries, doctors are even seeing the resurgence of rickets, the bone-weakening disease that had been largely eradicated through vitamin D fortification.

Vitamin D deficiency has also been linked to lower testosterone levels. That’s why athletes need it.

4. Protein Powder in the Form of ProPeas

Protein helps build muscle and it’s great as a post-workout recovery drink. ProPeas is an all-natural food, vegan food source of protein.

From Breaking Muscle:

 CrossFitters only eat “real food,” right? And protein powder is the gold standard of everything that’s wrong in the supplement industry, right? Wrong. What’s wrong is all the stuff you bought in the past at some franchise supplement outlet was indeed chemical-filled junk. But there are plenty of quality protein powder sources out there.

ProPeas fits the bill of what a CrossFit athlete is looking for in a protein powder.  Notice how the ideals of CrossFit coincide with the ideals of The AIM Companies. We aren’t selling big-franchise, chemical-filled crap. We’re a group of independent people, like CrossFit gym owners, promoting good health.

5. Beet Juice in the Form of Red Rush

Beet juice is simply a nitric oxide supplement in food form. Some of the arginine-based nitric oxide supplements on the market are synthetic, come bagged with warnings and have no scientific evidence to support their health claims. Beet juice is the exact opposite. It’s safe, effective, natural and has been scientifically studied over and over and over again. You can always read more about it over at the TheRedRushBlog.com.


ProPeas Makeover

ProPeas is about to get an epic makeover and redesign. Most noticeably, the canister is going from white to black, and we’ve added pea-colored hexes to match our other AIM sport-approved product, Red Rush. The canister is changing shape for a very practical
reason. The new canister has more head space, allowing for easier spoon retrieval.

The scoop size is smaller, going from nineteen to sixteen grams, but you’re still going to be getting the same twelve grams of pea protein per serving due to a change in
the formula. There’s a net gain of 4.5 servings in every 456 g canister. By trimming out the non-essential ingredients, we have increased the protein concentration.

This formula change will mean one formula for The AIM Companies™ worldwide. The ingredients in the new ProPeas are pea protein, natural vanilla flavor, guar gum, and stevia, all with zero grams of sugar. We’ve also changed the type of vanilla we’ve been using, and this has improved the overall flavor. The old ProPeas had a slight green-pea aftertaste. The new formula has none of that. We’ve also improved the mixability. No more clumpy chunks of pea protein clogging up your straws.

With all these changes—new packaging, better taste, improved mixability, and texture— prepare to experience ProPeas again for the first time.

ProPeas provides you with an all-natural, vegetable source of protein—a vital nutrient that keeps your body healthy by building, maintaining, and replacing the tissues that make your muscles, organs, and immune system.

My Gluten-Free Journey

by Brittany Burkfield

All my life, I have had digestive and intestinal issues. Calling one of my parents to bring medicine to help me with my awful stomach pains became a normal routine in elementary school. I learned to avoid “rich” foods because they would make me sick if ate them. In college, I gained weight and had bad stomach reactions, so I decided to go to the Seattle IBS Clinic to get a blood test for food allergies. When the results came back, I learned that I suffered from gluten intolerance. This explained my lifelong struggle.

I’m a stubborn person, and I hated the thought of being allergic to something. I tried eating gluten again after a few months of being off the stuff. Unfortunately my body wasn’t having any of it, and I became sick. So I learned my lesson. No more cheating for me.

A gluten-free diet isn’t a diet. It’s a lifestyle change. Gluten is a substance found in certain grains, mostly wheat. Anything made from wheat flour contains gluten. There are a lot of people who go on diets where they eliminate carbs or bread or whatever, but the majority of people who go gluten-free need to because they have been diagnosed with celiac disease and want a healthier lifestyle.

When I went gluten-free the most drastic thing that happened was that I lost fifty pounds. I also haven’t gotten sick nearly as often. Growing up, I suffered from a skin condition called pilaris keratosis where tiny red bumps that felt like sandpaper sprouted all over my arms and legs. I also had hyperhidrosis, an excess of sweat even when I was cold. Since I removed the gluten from my diet, my skin has
smoothed out, and I only sweat when it’s hot.

Every morning I start with an AIM shake: ProPeas®, fit ’n fiber™ and CoCoa LeafGreens® in coconut milk and a tiny spoonful of certified gluten-free natural peanut butter. Just this can keep me full for my whole workday. I also supplement with GlucoChrom®, Frame Essentials®, AIMega®, FloraFood®, PrepZymes®, and Bear Paw Garlic®.

I also love cooking with AIM’s gluten-free waffle mix and flour. It’s the best gluten-free flour on the market. And since BarleyLife® has such a minute percentage of trace gluten, it’s pretty much gluten negligible. Even with my really bad sensitivity, I can drink it no problem.

There is absolutely no health detriment caused by removing gluten from your diet. Sometimes the price of a gluten-free product is a little more expensive. Sure, it takes some getting used to when you go to the grocery store or eat out, but we live in a time where it’s so easy to find good food products that cater to people with food allergies. There has been a diet revolution going on, and the great thing about it is that it’s starting to show up in the mainstream.

Even if you’re not allergic to gluten, I would highly recommend incorporating some gluten-free alternatives into your diet. Even a small a small change can yield a huge and positive impact.

Peak Endurance Keeps You at Your Peak

There are almost zero people who look forward to their deaths with any excitement. Our bodies are hardwired with survival instincts that remind us to leap out of the street when a semi-trailer comes barreling by. Even if you’re headed to that afterlife full of clouds, harps, and halos, I’ll wager the pudding snack pack in my lunch that you aren’t in any
hurry to get there. I know I’m not.

However, death is an inevitability that hangs above our heads like the Sword of Damocles every single day, and as we get older, we climb up the mountainside of our lives until we reach the summit. Try as we might to stop it, we must one day face that downhill trek. What if there was a way to inch back from the edge, to dig in and camp on that peak for as long as possible? There just might be a way. It’s called adenosine triphosphate, and it’s the spark that can keep the fire burning on top of that mountain for years to come.

ATP is the molecular energy currency found in cells. It’s the fuel of the mitochondria. It carries chemical energy from one place to another, and it’s this process that feeds metabolism. A lack of ATP is the first step in the decline of the human body, and this decline begins after the age of twenty. As people age, they begin to lose endurance and muscle mass and become less active. The loss of motility can lead to obesity age-related conditions. People who suffer from obesity are at greater risk of type 2 diabetes and other metabolic disorders as well as cardiovascular disease. Heart disease is the number one killer of human beings in the United States. As you can see, once you begin declining, it’s a slippery slope.

The biggest age-related danger is fatigue. It’s fatigue that begins the descent down the mountainside into the pit of obesity, heart disease, and death. Fatigue is a sign that our bodies, our cells have become depleted of ATP. The stress of everyday adult life also adds to overall ATP loss.

ATP is the spark that can holistically refuel the human body. It infuses the cells with energy which in turn fuels the human being composed of those cells. ATP also benefits cardiovascular function without raising the heart rate. In contrast to other forms of false vitality, caffeine for example, the ATP in AIM Peak Endurance™ adds energy by providing the cells with the nourishment they need. Caffeine works by blocking the chemicals in the brain that cause drowsiness until they don’t anymore, and then the caffeine drinker crashes, all the while raising blood pressure. Once the body’s ATP levels are restored, fatigue will be reduced, allowing for increased activity, alertness, and strength. (ATP is necessary for skeletal muscle contractions as well.)

Although Peak Endurance isn’t a recipe for human immortality, it does provide the body with the tool, 125 mg of ATP per serving, it needs to stay active and fit at any age. Peak Endurance also contains B vitamins, a full battery of electrolytes, magnesium, and calcium. The effects of ATP supplementation should be noticeable directly after ingestion. Let Peak Endurance help maintain life at its peak!

Have Fun and Grow with the Business Builder Bonus


“When you have fun doing what you love to do, other people want to do it, too.” That’s the philosophy behind the success of Star Sapphire Directors Yoli and Sil Huron. From San Antonio, Texas, Yoli is one of the most recent Business Builder Bonus winners.

“I [Yoli] like to set up at fairs and put out a sign that says ‘ask me how to get free samples.’ I believe in giving out samples. Also, I am all about 100 percent follow-up. Before handing out my business card, I give them a blank one with a space for their contact information. That’s a good way to generate leads. Lately, I’ve been trying a new thing. I bring a clipboard with a questionnaire attached that has questions like ‘are you interested in learning more about diabetes, fibromyalgia, or earning money, etc.’ If they want a free sample, they have to fill out the questionnaire. Then I can talk to them about whatever issue they’re drawn to.

“Every second Saturday I open my den and treat it like a luncheon. I make flyers and pass them out, pin them to bulletin boards at banks, senior centers, and gyms. People can be scared off by the word meeting, so I call them public health classes. I hand out catalogs that only have the retail price and then mention that I know how to get the products at wholesale. That gets them interested in becoming Members. Five months ago, I held a meeting at the mall. I took my laptop, and we all sat in the food court. Everybody came to this meeting because it was in public.

“At the end of my meetings, I give everyone an order form so they have an opportunity to buy products right there. When they finish putting in their orders, I help them keep up
with their points. I don’t want them to miss out on promotions. A lot of the people I recruit can’t afford the 240 BVP needed for the Business Builder Bonus, so I work on the 80 BVP and motivate people to keep up with that amount.

“I am a firm believer in the three-foot rule. Talk to anyone who gets within three feet. I
stand in the longest line in the grocery store and just talk to anyone. Not everyone buys, but that’s all right. You plant the seed.

Recently, I lost a lot of weight—it’s the smoothies—and was at a clothing store. I met
a lady who had gained weight because of a drug she was on. When I told her how the AIM products had nourished me when I was sick and helped with my weight loss, the woman’s jaw dropped. She asked if I knew any nutritious products that could help her mother cope with high blood pressure, and I said yes. That woman kept hugging me. ‘God must have sent you here,’ she said. ‘Can you help me?’ she asked. I can try, I said. The more I do that, the more excited I get.”

The World Is Big Enough for Two Beet Products

The world really is big enough for two beet products made by The AIM Companies™. Red Rush™ and RediBeets® are different enough that each one can inhabit its own niche without much overlap. On a daily basis, you could drink both products. The only side effect would be increased nutrition and nitric oxide levels, lower blood pressure, and more trips to the bathroom. However, let’s say, for the sake of argument, that you could only choose one. Which one should you choose? And why?

No one can answer that question but you. Each product has its own set of strengths and applications that can be tailored to meet specific needs. You first have to decide what your needs are and then choose which beet drink best suits them.

Nitric Oxide: If you want to choose a beet drink for the sole purpose of replenishing your nitric oxide levels, then Red Rush is your go-to drink. Red Rush’s specialty is the high amount of vegetable nitrate that gets converted into nitric oxide. (NO) However, if you’re not NO deficient and simply want to maintain your current NO levels, then drinking RediBeets will work just fine. Another suggestion for the athletes out there is to drink Red Rush on heavy training days and before events, but supplement RediBeets during your off days. You’ll be able to keep your nitric oxide levels up even when you don’t need the full boost Red Rush provides.

Price: It takes seven servings of RediBeets to equal the nitrate found in Red Rush, but seven servings of RediBeets is still slightly cheaper than one Red Rush. If you’re young or someone older who eats arugula daily and is teeming with nitric oxide and living on a budget, then you may not need Red Rush. RediBeets is an affordable way for a non-athlete to supplement with beets.

Taste: If you can’t stand the way beets taste, then try Red Rush for a different flavor.

Diet: If you’re trying to lose weight, then one serving of RediBeets has only fifteen calories. Red Rush packs one hundred.

Convenience: If you’re an athlete on the go, then Red Rush can provide you with the nitric oxide boost you need to naturally enhance performance. No need for measuring. No need to carry spoons or cups. No need to find a water source. Just open, drink and enjoy.

Enzymes: Red Rush is a juice that has been heated during processing and, therefore, does not contain the enzymes that RediBeets does. If you’re an enzyme enjoyer, RediBeets is your beverage.

The best thing to do is to test yourself with the Berkeley Nitric Oxide Test strips and
see where you’re at. If your NO levels are depleted, Red Rush can quickly boost them. If you’re nitric oxide levels are at an acceptable level, then RediBeets is a cost-effective way to maintain. Red Rush is for depleted nitric oxide levels, high blood pressure, and feats of athleticism. RediBeets is for daily maintenance, enzymatic nutrition, and calorie-restrictive diets. It’s not RediBeets vs. Red Rush. It’s which beet product serves your specific needs best.